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MINI WORLDLIMITED
About Us

A Gaming Company
Rethinking How AI
Shapes Play.

Who We Are

MINI WORLD LIMITED is a UK-headquartered gaming company with offices across Southeast Asia. Our core mission is to build and operate AI-enabled game experiences that serve the 250M+ active mobile gamers across the region.

We embed GenAI across the full game lifecycle — from the moment a player interacts with an NPC, to the content that keeps them playing week after week, to the moderation systems that keep communities safe. This is not AI as an add-on. It is the operating system of how we build games.

Our Singapore regional hub anchors our SEA operations, with in-market teams across Thailand, Malaysia, Indonesia, Vietnam and the Philippines. The UK headquarters provides global governance, engineering leadership, and product strategy.

2019Founded
7Offices
6SEA Markets
10+Game Titles
What We Build

GenAI at Every Layer
of the Game Stack

From player-facing experiences to internal studio tooling, our GenAI platform covers the complete lifecycle of modern game development and operations.

01AI-powered NPC dialogue & memory systems
02Real-time live-ops content generation
03Automated localization across SEA languages
04Intelligent content moderation at scale
05Player behavior analytics & churn prediction
06Procedural quest and narrative generation
07Voice synthesis with regional accent support
08AI asset generation for gaming aesthetics
09QA automation and studio workflow AI
10Dynamic difficulty and balancing systems
Our Values
01

AI-Native by Default

We don't bolt AI onto existing workflows — every product decision is made with AI capabilities as the foundation, not a feature.

02

SEA Depth Over Breadth

We go deep on Southeast Asia rather than spreading thin globally. Six distinct markets, six cultural contexts, one unified platform.

03

Players First

Every AI system we build exists to create more engaging, more memorable, more human experiences for real players.

04

Operator Mindset

We run live games at scale ourselves. That experience makes our AI platform more practical and battle-tested than pure-tech alternatives.

Our Journey
2019
MINI WORLD LIMITED founded in the United Kingdom, with a clear focus on Southeast Asia's untapped gaming potential.
2020
Singapore regional hub established — Southeast Asia live-game operations begin across multiple titles.
2021
First AI-powered NPC system deployed across live titles; GenAI integration into player-facing gameplay begins.
2022
Platform reaches 25M+ active players across the SEA region; Malaysia and Thailand offices opened.
2023
Full GenAI stack launched: live-ops content generation, automated localization, and intelligent moderation go live.
2024
Platform expanded to 6 Southeast Asian markets with unified AI infrastructure serving 50M+ players.
Global Offices
HUB
Global Headquarters

Norwich

United Kingdom

Norfolk House Sterling Close, Norwich NR14 6UG

HUB
APAC Regional Hub

Singapore

Singapore

16 Kallang Place, #02-19/20, Singapore 339156

Malaysia Office

Kuala Lumpur

Malaysia

Level 18, Menara MBMR, 1 Jalan Syed Putra, 58000 Kuala Lumpur

Thailand Office

Bangkok

Thailand

25th Floor, Interchange 21 Tower, 399 Sukhumvit Road, Watthana, Bangkok 10110

Indonesia Office

Jakarta

Indonesia

Menara BCA, 50th Floor, Jl. M.H. Thamrin No. 1, Jakarta 10310

Vietnam Office

Ho Chi Minh City

Vietnam

Bitexco Financial Tower, 36th Floor, 2 Hai Trieu Street, District 1, HCMC

Philippines Office

Manila

Philippines

Net One Center, 26th Street corner 3rd Avenue, Bonifacio Global City, Taguig 1634

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